Turning Alumni Engagement Into Dollars: 9 Proven Strategies from Peer Schools walks through the data, strategy, and platform tools K-12 advancement teams need to close the gap between alumni events and alumni giving. You will see why participation rates are trending down across every region and why the problem is rarely effort or budget. Schools that are winning on alumni giving have built the infrastructure to connect events and giving into one continuous experience, and this session shows you exactly how they did it.
What you'll learn
- How to identify the gap between your events program and your annual giving program, and why alumni who attend your events are not automatically converting into donors.
- How to use personalized outreach, attendee visibility, and ambassador networks to fill your events with the right people before a single follow-up email goes out.
- How to structure your RSVP page to answer objections and prime alumni for giving, not just collect registrations.
- How to use class leaderboards, challenges, comment walls, and segmented email sequences to turn event momentum into gifts.
- How to think about channel strategy, including when and why text outreach outperforms email for younger alumni and women aged 35-50.
Who this webinar is for
- Advancement and alumni relations staff at K-12 independent and faith-based schools
- Annual fund managers running spring events alongside a giving day or fiscal year-end push
- Small shop teams trying to get more out of the alumni engagement they already have
Featuring real examples from
- Hathaway Brown School (OH, K-12), including how they used attendee walls, class leaderboards, and integrated giving forms to achieve 47% alumni participation against a 7% national median.
