Marketing Generalist
Full-time, remote only, USA. $80-105k salary. Equity with 4-year vesting.
Love the thrill of building a brand that immediately resonates with your target audience? Are you the type to get excited to test out new marketing experiments?
Boost My School is looking for a Marketing Generalist to join our team
passionate about providing schools with the best online donor experiences.
Why work at Boost My School?
1. Help create a world where every school has the money it needs to advance its students
- Boost My School is trusted by K-12 and higher ed administrators to raise millions of dollars every year
- Every Boost team member has clear accountability over results that directly impact the success of our company and our customers
- Our business model is designed so that we only succeed when our customers succeed
2. Be a part of a collaborative team working together to be champions of our industry
- Openly view all company communication outside of personal matters - we mostly communicate over Slack public channels and Notion public wikis
- Openly view company, team, and individual performance metrics
- Use our weekly No Meetings Day to get uninterrupted work done (or to do your laundry while you work)
- Take on tasks in which you have the final say over your manager or the CEO
- Get to know your remote teammates at our twice-a-year, week-long, in-person retreats (as long as it’s safe to travel)
3. Join a flexible work culture that wants you to be your best self at work and outside of work
- Outside of our core working hours (12pm to 4pm ET), take care of errands or pick up your kids if it helps you be more productive with your work
- Our company calendar is aligned with the school year - we have 15 company days off across major holidays and Summer Fridays
- Outside of the 15 company days off, we suggest taking an additional 10 to 15 days off, and require taking 1 week of continuous time off per calendar year
- Expense medical, dental, and vision bills through QSEHRA ($440/mo for individuals, $891/mo for those with families)
- Receive regular professional development through weekly 1-on-1s, monthly self-reviews, and quarterly career check-ins
- Use your remote working stipend for your internet bill, to buy lunch, or for professional development
Responsibilities
- Be responsible for our full-funnel customer journey – everything from awareness, engagement, lead generation, purchase and renewals
- Take ownership of your quarterly lead commits (MQLs and inbound sales leads)
- Develop processes to measure, manage, forecast, and drive all areas of marketing
- Determine our best marketing channels - referral program, newsletter, social (LinkedIn, Twitter), etc.
- Make sure that our brand story is consistent across all marketing channels
- Travel to a few conferences and events (when it’s safe) to build brand awareness and generate leads
- Partner directly with our growing sales, product, and executive teams
- Stay up-to-date around modern marketing best practices to identify new strategies and demand generation opportunities
About you
- You build champion habits: You set yourself up to be a champion by continuously improving what you do day-to-day
- You put the team first: You’re thoughtful about how your actions impact your teammates and our customers
- You communicate accountability: You proactively share updates about your responsibilities so your teammates know you’re holding yourself accountable
- You use radical candor: You proactively use radical candor so that your teammates trust you to deliver critical feedback
- You move fast with purpose: You make decisions and execute quickly so that you both succeed and learn faster
- 3+ years of marketing experience, either demand generation or product marketing. Ideally at a B2B SaaS startup
- You have experience building and sending campaigns through a marketing automation tool
- Bonus: You’re familiar with the school fundraising industry - e.g. you helped raise money for your school or you know what “advancement” means
If you want to apply for this position
Please email [email protected] with:
- your LinkedIn or resume
- why you would excel in this position at Boost My School
- an example of a B2B SaaS company’s go-to-market strategy that you love