Leveraging Your Spring Giving Day for Alumni Engagement walks through the data, strategy, and platform tools K–12 advancement teams need to move the needle on alum participation. You will see why flat alumni giving is a connection problem, not a philanthropy problem, and how to build a giving day page that drives real engagement, from comment walls and class leaderboards to organic sharing loops that spread the campaign peer to peer. Throughout the session, we use real results from peer schools to show how small shifts in page design, outreach timing, and community activation lead to higher participation and stronger dollars raised.
What you'll learn
- How to read your alumni participation data and identify where the real gap is between who is giving and who could be.
- How to design a giving day page that speaks to donors motivated by community, cause, and a catalyst, and why covering all three matters.
- How to use leaderboards, class challenges, and comment walls to keep donors engaged long enough to give.
- How to engineer organic engagement loops and how to trigger them yourself using what is already on your page.
- Why mobile-first design and modern payment options like Apple Pay, Venmo, and PayPal directly impact your conversion rate.
Who this webinar is for
- Advancement and alumni relations staff at K–12 independent and faith-based schools
- Annual fund managers running spring giving days
- Small shop teams managing giving days alongside a full fundraising calendar
Featuring real examples from
- Agnes Irwin School (PA, K–12), including how they structured their Alumnae Day of Giving to achieve a 50% view-to-gift rate and 24% overall alumnae participation.
- The Kent School (CT, 9–12), with examples of comment wall design and community engagement features in action.
