Proctor Academy is a grades 9-12 independent preparatory boarding and day school located in Andover, New Hampshire. With an enrollment of 380 students and a history dating back to 1848, their three person strong alumni and events team have a diverse and large constituent group with a variety of interests, ages, and connections to the school.

Increasing attendance was a primary goal for Proctor Academy's 2023 reunion. To achieve this, they carefully curated a diverse array of events, activities, and services, ranging from horseback trail rides to boat cruises, even providing babysitting for "Little Hornets." Despite the appeal of these offerings, managing registrations proved challenging for both the alumni team and attendees.

Handling a wide variety of events with differing price points, schedules, and participant categories posed a significant hurdle. While generating interest was certain, converting that interest into registrations became a daunting task due to the complexity of the process. This not only risked a decline in attendance but also led to increased communication challenges. With the potential for confused alumni facing difficulties registering for their preferred events, resulting in unnecessary back-and-forth interactions.

Thankfully, Proctor was already partnered with the only K-12 development platform that unifies giving and events on a single tool: Boost My School. Following their success in surpassing the supporter goal by 30 people during the 1848 Giving Challenge, Proctor Academy knew they could rely on Boost My School to enhance their reunion attendance.

To enhance event attendance, particularly for reunions, a user-friendly registration page that seamlessly transforms interested alumni into attendees is crucial. While compelling content and attractive events play a significant role, their effectiveness diminishes if the registration process is cumbersome. Despite the love for their alma mater, statistics indicate that nearly 70% of people who initiate the registration process may abandon it if it's perceived as difficult or time-consuming (source: [Baymard])

To address this challenge, Proctor Academy sought to create a registration page that streamlined the process for alumni, allowing them to plan their weekend and register for events with just a few clicks. Leveraging Boost's Segmented Forms feature, Proctor designed five easy-to-navigate options, ensuring a hassle-free experience for their alumni.

These intuitive forms not only enabled alumni to complete the registration process within seconds but also provided prompts for alums to share additional information about themselves and even make a gift. This approach empowered the alumni team to efficiently collect essential data, contributing to the overall success of the event.

Following the collaboration with Boost My School for their 2023 reunion, Proctor Academy experienced immediate and substantial benefits. The streamlined registration process not only alleviated time-consuming back-and-forth communications but also proved instrumental in generating significant additional donations. By seamlessly integrating a gift field into their registration flow, Proctor successfully collected nearly $20,000 in contributions beyond the event registrations.

The impact extended beyond financial gains. The new registration flow, facilitated by Boost My School, not only simplified the attendee experience but also provided Proctor Academy's alumni team with a powerful tool to gather essential information seamlessly. The user-friendly Segmented Forms allowed attendees to register swiftly, resulting in a notable increase in completed registrations and a significant reduction in the dropout rate during the process.

The success of Proctor's 2023 reunion was evident in the impressive attendance of 251 alums. These attendees not only participated actively in the diverse events but also shared positive feedback, underlining the success of the improved registration process. Check out the comments to see what their attendees thought.