Marketing Your Mission: Using Your School’s Values to Inspire Giving

How can schools turn deeply held values into powerful fundraising tools? In this session, you’ll discover how Gould Academy’s development team, a team of just three, drew on its strategic plan to identify core values that resonated across generations of alumni and families. By inviting donors to give in honor of the value that meant the most to them, Gould turned its values into leaderboards, matching challenges, and donor stories that reignited alumni connections, inspired matching gifts, and powered an annual fund campaign that exceeded its goal by 57%.
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Karen Burns, Assistant Head of School Advancement at Gould Academy, and Caroline Golja, Founding Senior School Success Manager at Boost My School, will share how to build your foundation and plan around a theme your school already uses, how to execute digitally and launch your giving day with values-based engagement, and what to keep and what to evolve from year to year.
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You’ll walk away with guiding questions and ready-to-implement tactics to build a values-based annual giving strategy, along with ideas for aligning your messaging across advancement, admissions, and marketing so your whole community sees itself in the story.

October 27 at 11 am PT/2 pm ET