Accelerating your Annual Fund Participation: Peer-to-Peer Campaign Strategy

Most schools face the same Annual Fund challenge: how can you quickly expand your donor pool to hit ever-increasing funding needs? Building the right peer-to-peer campaign is the key to rapidly expanding both your reach and donor pool. Using this strategy, Christian Heritage School grew their donor pool from 67 to 1,032 donors in one year, that's a 1,440% increase! 85% of those new donors have gone on to give again through the comprehensive campaign CHS is running today.
‍
Join Mandy Brindle, Director of Development at Christian Heritage School, as she traces that whole arc:

• CHS's donor pipeline model, the stages that move a supporter from first engagement all the way to renewal and upgrade, and where peer-to-peer campaigns fit in
• The peer-to-peer campaign that added 965 people to their donor pool
• What made Mane FUNd Week work as a first-time donor solicitation campaign, from leaderboards, approachable ask amounts, mad-libs materials for thank you notes, and more!
• How activating board members and students as fundraising partners builds on that momentum
• The campaign launch and pledge drive that carried it into their current comprehensive campaign

You'll walk away with a concrete plan for building your own peer-to-peer campaign, plus a clearer picture of how to cultivate new donors into future leadership-level donors.

On-Demand