This Giving Tuesday, schools that partnered with Boost My School saw incredible results, exceeding their fundraising goals and engaging a wider network of supporters than ever before. With a comprehensive suite of tools and expert guidance, Boost empowered schools to unlock their full potential on this global day of giving.
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Let's dive into the key strategies that fueled these successes and explore how Boost My School can help your school achieve similar results in the future.

This Giving Tuesday, schools that used Boost My School saw a remarkable 50% of all donations come from mobile devices! For many, this was a game-changer. Their previous donation forms, clunky and frustrating on mobile, were inadvertently pushing away a significant portion of their potential donors.

It's not just anecdotal. Studies reveal a clear pattern: donors overwhelmingly prefer to use their preferred website viewing method for donations. And with over 50% of all website traffic for schools originating from mobile devices – be it social media, your website, or email clicks – neglecting a mobile-optimized experience can have disastrous consequences. In other words, a clunky mobile donation form isn't just frustrating, it's costing your school vital donations.

Alongside mobile optimization, allowing donors to pay using modern payment methods was very important when it came to schools beating their fundraising and participation goals this Giving Tuesday. In fact, more than 45% of gifts made on Giving Tuesday were made with modern payment methods. Apple Pay alone (a tool that is hyper-optimized for mobile use on Apple devices) accounted for nearly 25% of all gifts made to K-12 schools.

It's not just the most common platforms either! Gifts via donor advised fund (DAFs) have also increased significantly this past Giving Tuesday. More than $20,000 in donor advised fund gifts were made in 2023, with that number projecting to increase further in 2024. Thankfully for schools that use Boost, support for donor advised fund gifts, like all of these modern payment methods, are built right in to the donation flow for every gift made on your giving page.

In 2023 and beyond, providing these modern payment options isn't just a bonus anymore, it's necessary for your annual fund, giving days, events, and other online fundraising events.

Let's be honest - no one likes giving on a difficult and unwelcoming, hard to use form. No matter how much we value the cause, believe in the mission, or simply want to give, forms like these push donors away. In fact, most donors say they need a personal touch to be engaged with a cause.

However, with limited time and goals reaching ever higher, creating a personalized giving experience for every individual donor simply isn't feasible. But that doesn't mean you can't provide them a personal touch online. Schools using Boost understood this, and they took advantage of a variety of tools to make donors feel like they were personally involved in their school's Giving Tuesday journey. From leaderboards that inspire healthy competition, to creative challenges with unique incentives, there are many ways that schools were able to raise more by creating a donation experience that felt personal and community-focused.